LibGuides: Introduction to Marketing Research: Gumberg Library

Where to start

ABI/INFORM Collection (ProQuest)
Contains general information about business news from trade publications, scholarly journals, and corporate reports
Business Source Premier
Similar to ABI/INFORM in providing general background information, news, and scholarly journal content. Notably, the full text of the Harvard Business Review is also included from 1922-present

Business Monitor International (BMI) Industry Reports
Subset of ABI/INFORM provides a browsable list of industry reports by subject or location
EIU Country Data
Subset of ABI/INFORM provides economic data for selected countries in spreadsheet format
EIU Country Finance and Forecast Reports
Subset of ABI/INFORM provedes contry finance and forecast reports browsable by subject, location, and title
Just-Series Market Research Reports
Industry reports browsable by subject, industry, and title
Business Market Research Collection
Brief summaries and individual companies from Chart Maker Company Limited

Metropolitan and Micropolitan Information
Provides maps, data, and analysis of the Metropolitan Statistical Areas of the United States
American Fact Finder
Provides U.S. Census information that can be segmented by MSA, State, Zip Code, etc. Includes business and population information
North American Industry Classification System (NAICS)
List of codes used to classify businesses used by the Census Bureau
Census International Data
Create reports for companies worldwide

Hoover's Company Profiles
Brief snapshot of companies including SWOT analysis, standard identifiers (SIC, NAICS, Dunn's numbers, etc.).
Mergent Online
News about companies, filings, and corporate competitors
MSCI ESG Manager on Campus (formerly KLD Socrates)
Provides the environmental, social and governance reports of companies and industries. Also includes analyses of accounting and governance and intangible value of assets.
Pittsburgh Business Times
Statistical Abstract of the United States
Tables that contain social, political, and economic data about the United States
Value Line
Contains financials, news, and other information about businesses and industries

CIA World Factbook
Select a country to view from the dropdown and scroll to to see demographic and economic data
NationMaster
Helpful tool for comparing and ranking companies
globalEDGE
Collection of industry and country data compiled by MSU
United Nations Conference on Trade and Development
Country profiles including trade and other economic data