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Steps to finding information about a company
- Find the standard information about a company and note any unique identifiers (Ticker Symbol, NAICS codes, SIC codes, complete company name and location)
- Note information about the scope of the company, its competitive environment, market position, subsidiaries, SWOT analysis
- Supplement the information that you find with additional news articles, analysis from other sources, stories about competitors
Where to find info if not using this guide
You can start at the library home page:
From the home page, click "Research" and go to "Databases A to Z"
Alternately, you can google "gumberg library databases" to reach the Databases A to Z page
Good sources for finding basic company information
Good for finding company ticker symbol, financials, location of company, officers/management team and subsidiaries, and competitors. (note the tabs at the top of the company information)
Similar to Mergent, provides analysis of the company and ranking against its peers, especially in terms of stock performance. Search Value Line with the information you found in Mergent (Ticker Symbol)
Hoover's Company Profiles
Like ValueLine and Mergent, Hoover's contains basic information about a company, and may include a SWOT analysis. Be sure to use the advanced search and search by ticker symbol.
Digging Deeper and Looking at Peer Analysis
MSCI ESG Manager on Campus (formerly KLD Socrates)
MSCI compares companies on several factors and ranks them against their peers on Environmental, Social, and Governance concerns. This source is useful in building a SWOT analysis, particularly looking at the opportunities and threats to a company.
Finding additional news about a company and perhaps a pre-built SWOT analysis
Business Source Premier
Use the information that you have found about a company and use the advanced search feature to search by ticker symbol or NAICS code. You will find articles from business trade journals, and coverage from MarketLine.
ABI/INFORM Collection (ProQuest)
Search by Ticker Symbol or NAICS code (pick these from the drop-down list) and expect to find news stories from the Wall Street Journal as well as other newspapers and trade publications,