LibGuides: COMM 204 Professional Communication: Company Information

SWOT Reports

A SWOT report is something that describes a company's:

Strengths

Weaknesses

Opportunities

Threats

This report allows the reader to understand the company's direction and room for improvement. It can describe or infer future actions in a company or project, as well as aims and external or internal factors that may affect the company or project.

Business Source Premier This link opens in a new window
The industry's most used business research database, providing full text for more than 2,300 journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Updated daily.

Ticker Symbol

A ticker symbol is a combination of letters (or sometimes numbers) used to identify a security listed on an exchange or otherwise traded publicly. Ticker symbols are unique to each security. To find a ticker symbol, go to the company's website or any of the following websites:

Finding Company Information using Databases

Mergent Online
Search by company name or ticker symbol to find information about the company, the company history, financials, reports, filings, or news.
Business Source Premier
To find journal articles, magazine or periodoical articles, and news information about a company, simply type in the company name or ticker symbol and any useful keywords into the search box and click Search. For MarketLine company profiles that give company overviews, history, SWOT analyses, and competitor information: do the same, but click the Company Profiles drop-down menu to the right of the search results.
SEC's EDGAR
This searchable website was produced by the United States Security and Exchange Commission to help facilitate researchers in finding information about companies, company filings, and investment information.
MSCI ESG Manager on Campus (formerly KLD Research Socrates)
You can search by company name then download reports. The IVA report discusses key issues for the company. The Industry report shows trends and the company’s performance on key issues. The Impact Monitor Report discusses environmental, social, and governance issues. Be sure to scroll down on the left-side toolbar to ensure that the Business Involvement Screening is set up to your liking. For example, if you are looking up a business’ involvement in Nuclear Power, there is the option to screen for it at this toolbar.
Business Market Research Collection (Hoover's)

Finding Company Reports from the Web

Some websites collect company reports online. Please note that while these websites do offer some free reports, some of the reports require you to purchase them. Always check library databases before going to the websites.