Some websites collect company reports online. Please note that while these websites do offer some free reports, some of the reports require you to purchase them. Always check library databases before going to the websites.
The Web has some great resources for business research. Firstly, it is recommended that you go to the company website and read the "About" section to see how a company defines itself and its goals. There can also be press releases, investor information, SEC filings, annual reports, or corporate social responsibility or "community" reports. Be warned that the website will likely be biased or try to present the company in the best light, so other, more objective, sources should be used in addition to the website to fully understand a company.
A ticker symbol is a combination of letters (or sometimes numbers) used to identify a security listed on an exchange or otherwise traded publicly. Ticker symbols are unique to each security. To find a ticker symbol, go to the company's website or any of the following websites:
Private company information may be hard to find because they do not have to report their information to the U.S. Security and Exchange Commission (SEC). It is possible to find information on these companies. For example, many have websites with an "About Us" section. Also, check for press releases and and reports that are published with promotional information.
The Bloomberg Terminal is located on the 4th floor of the Gumberg Library, across from the reference desk by the public access computers. Part of the information that the terminal can provide is Bloomberg Industries.
The University of North Carolina library made this guide to researching industry and companies using the Bloomberg Terminal.
A SWOT report is something that describes a company's:
This report allows the reader to understand the company's direction and room for improvement. It can describe or infer future actions in a company or project, as well as aims and external or internal factors that may affect the company or project.