Books on Corporate Communication
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Discourse, Identities and Genres in Corporate Communication
Call Number: Gumberg 2nd Floor PE1479 .B87 D57 2010
Publication Date: 2011-03-04
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. T
The Handbook of Communication and Corporate Reputation
Publication Date: 2013-06-10
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
The Theory and Practice of Corporate Communication
Call Number: Gumberg 3rd Floor HD30.3 .B447 2008
Publication Date: 2007-08-16
It provides an integrated and broad perspective for addressing the diversity of corporate communications as a field of study and a community of practice.